London Attractions: Classics, Hidden Gems and Views

Contents:

• London travel tips: Everything you need to know for your city break
• London Attractions: Where history comes alive and the city pulsates
• London Museums: A journey through knowledge, art and wonder
• London’s neighbourhoods: Districts with their own unique character
• London Parks: Green Oases in the Metropolis
• London Experiences: Cultural highlights & special attractions
• London cuisine: From street food to fine dining
• London Highlights: Our Personal Recommendations
• Conclusion: Experience London – enjoy it – come back again

London travel tips: Everything you need to know for your city break

• Getting there: From Switzerland, you can reach London easily with direct flights from Zurich, Basel or Geneva. Heathrow, Gatwick, Stansted and Luton airports are well connected to the public transport network – you can reach the city centre in 30–60 minutes by train or express bus.
• Getting around the city: The easiest way to travel is with an Oyster Card or a contactless credit card – this saves you from having to buy single tickets and automatically gives you the cheapest fare. The Swiss Bankers Card also works contactlessly on buses, the Underground and trains. Our tip: Do try hopping on one of the famous red double-decker buses – routes 11 and 15 in particular pass by many of London’s well-known sights.
• Best time to visit: Spring (April–May) and autumn (September–October) are ideal: mild weather, fewer tourists and great lighting for photos. Our tip: In December, London is transformed into a winter wonderland – Christmas markets and twinkling lights make the city particularly magical.
• Shopping: From the vast Oxford Street to the small boutiques in Shoreditch – London is a paradise for shopping enthusiasts. Our tip: With the Swiss Bankers card, you can pay contactless and securely everywhere. You can also conveniently order cash in pounds online via the Swiss Bankers banknote delivery service – ideal for the start of your city break.

• Hotels: Whether it’s a stylish boutique hotel or a classic luxury establishment – London has something to suit every taste. Staying in a central location allows you to experience the city more fully. Discover hand-picked hotels at attractive prices on our Travel Deals page. Our recommendations:

  • Broadwick Soho – a stylish boutique hotel in the heart of Soho. Full of character, with elegant interiors and a rooftop terrace offering views over the rooftops of London.

  • Corinthia London – pure luxury on the Thames. Here, timeless elegance, excellent cuisine and one of the city’s finest spas come together to create a truly special stay.

  • The Prince Akatoki at Marble Arch – pure luxury with a touch of Japanese minimalism, including a sushi masterclass and a stylish take on afternoon tea.

London’s sights: Where history comes alive and the city pulsates

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The seat of the British monarchy in England exudes majestic splendour. In summer, the magnificent State Rooms open their doors, offering a glimpse into royal life. The famous Changing of the Guard at 11 am is a spectacle brimming with colour and tradition. Our tip: Arrive at least 30 minutes early to secure a good spot for the Changing of the Guard. The palace is one of London’s most famous landmarks and an absolute must-see for all visitors.

• Buckingham Palace: The seat of the British monarchy exudes majestic splendour. In summer, the magnificent State Rooms open their doors, offering a glimpse into royal life. The famous Changing of the Guard at 11 am is a spectacle brimming with colour and tradition. Our tip: arrive at least 30 minutes early to secure a good spot for the Changing of the Guard.
• Tower Bridge: More than just a bridge – a symbol of London. The glass floors of the upper platform offer spine-tingling views of the Thames, whilst the engine rooms reveal the ingenious engineering behind this masterpiece. Our tip: Go in the evening when the bridge is bathed in warm light – an unforgettable sight.
• Big Ben & the Houses of Parliament: The Elizabeth Tower, with its bell Big Ben, is the heart of London. Right next to it stands the venerable Houses of Parliament, where history is still being made today. Our tip: Take a guided tour of the parliamentary buildings – a fascinating glimpse behind the scenes of British democracy.
• Tower of London: Once a residence and a prison, now the guardian of the Crown Jewels – a place where history comes to life. Its mighty walls tell tales of power, intrigue and royal splendour. Our tip: Get there early and join the Yeoman Warders’ guided tour – it’s exciting and full of stories. The Tower of London is one of the city’s most famous landmarks and an absolute must-see for anyone interested in history.
• St Paul’s Cathedral: The Baroque dome dominates London’s skyline and offers a magnificent view over the city from the ‘Golden Gallery’. A place of tranquillity and inspiration. Our tip: Attend Evensong – the free evening choral service is sure to give you goosebumps. 
• London Eye: The Ferris wheel on the South Bank is a classic – and yet never fails to take your breath away. From the top, the view stretches far across the city; at sunset, London sparkles particularly beautifully. Our tip: Book tickets online in advance and save yourself the long queue. The London Eye is one of the city’s most popular attractions and offers an unrivalled view of the metropolis.
• Westminster Abbey: A Gothic masterpiece where monarchs’ coronations, weddings and funerals have taken place. Every step through its venerable halls is an encounter with centuries of history. Our tip: Take some time to visit ‘Poets’ Corner’ – where poets such as Chaucer, Dickens and many others are immortalised. This cathedral is one of London’s most significant attractions and a must-see for anyone who loves history and architecture.

London’s Museums: A Journey Through Knowledge, Art and Wonders

London’s museums are veritable treasure troves – they spark curiosity, set the imagination soaring and make the city a paradise for those hungry for culture and knowledge. As major London attractions, they draw visitors from all over the world. And best of all: many of the biggest museums offer free entry!

• The British Museum: A gateway to world history, featuring highlights such as the Rosetta Stone, Egyptian mummies and ancient Greek sculptures. Every gallery is a journey through time in its own right – from Mesopotamia to the Maya. Our tip: Allow at least two hours and pick up a free map at the entrance so you don’t miss the most famous exhibits.
• Natural History Museum: An experience for all the senses! Huge dinosaur skeletons, sparkling minerals and interactive exhibitions amaze visitors of all ages. Particularly impressive: the monumental Hintze Hall with its blue whale skeleton. Our tip: Go first thing in the morning – it gets very busy later on, especially at weekends and during the holidays.
• Tate Modern: A temple to modern art housed in a former power station – now one of London’s most impressive attractions. Works by Picasso, Warhol and Hockney sit alongside monumental installations in the Turbine Hall. Our tip: Take the lift up to the viewing platform on the 10th floor – the view over the Thames and St Paul’s Cathedral is spectacular.
• Victoria and Albert Museum: A tribute to design and beauty in all their forms: medieval jewellery, Renaissance sculptures, fashion icons and much more. Every room is like a little journey of discovery. Our tip: Don’t miss the Fashion Gallery – it traces the evolution of clothing and style through the centuries.
• Science Museum: Here, science comes to life – from steam-powered machines and aeroplanes to real spaceflight models. This interactive exhibition is one of the most exciting attractions for technology enthusiasts. Children and adults alike can marvel, try things out and discover. Our tip: Visit the ‘Wonderlab’ gallery – it’s an absolute highlight for anyone who wants to experience technology first-hand.
• Art & Design in London: Art lovers will find endless inspiration in London. As well as the National Gallery, with masterpieces ranging from da Vinci to Van Gogh, the National Portrait Gallery – with its impressive portraits of British figures – the Design Museum, with its innovative exhibitions, and the Southbank Centre, a vibrant cultural hub, are all well worth a visit.

London’s neighbourhoods: districts with their own unique character

London’s charm lies not only in its major attractions, but above all in its neighbourhoods. If you take the time to stroll through London’s neighbourhoods, you’ll feel the city’s true pulse.

• Soho & Covent Garden: This is where London’s heart beats – a mix of theatres, trendy restaurants and boutiques. Covent Garden delights with its market hall and street performers, whilst Soho entices with its bars, jazz clubs and international cuisine. Our tip: Take a stroll down Carnaby Street and visit the ‘Imagine’ statue – a tribute to John Lennon and his message of peace.
• Camden Town: Colourful, noisy and full of life – Camden is the alternative heart of London. Here, street art, live music and countless little shops define the neighbourhood. Right in the middle of it all lies the famous Camden Market, a paradise for street food, vintage fashion and unusual accessories. Our tip: Try international specialities at Camden Market – from vegan burgers to Asian dumplings.
• Shoreditch: The creative heart of London. Street art on every corner, trendy bars and pop-up shops create an atmosphere that delights young, trend-conscious travellers. Our tip: Take time out for a street art tour and discover works by Banksy and others – many of which are tucked away in small side streets.
• Chelsea: Elegance and lifestyle define this neighbourhood in west London. Designer boutiques, galleries and cosy cafés line King’s Road. Add to that charming streets with Victorian houses and plenty of greenery. Chelsea combines British chic with the creative scene. Our tip: Visit the Saatchi Gallery – here you can experience modern art in a stylish setting, often with exciting temporary exhibitions.
• Notting Hill: Colourful houses, small bookshops and the famous Portobello Road Market make this neighbourhood the epitome of romance and tranquillity – and not just for fans of the film of the same name. Our tip: Take a stroll through the side streets away from Portobello Road – here you’ll find the most picturesque photo spots with pastel-coloured houses and quiet cafés.
• South Kensington: Nestled amongst rows of magnificent houses are the Natural History Museum, the Science Museum and the Victoria and Albert Museum. Cafés and small bookshops lend the neighbourhood a relaxed, elegant character. Our tip: Ideal for a stroll after a visit to the museums – particularly lovely around Exhibition Road.
• Greenwich: An oasis away from the hustle and bustle. From the historic observatory, you can enjoy one of the most beautiful views of the London skyline – perfect for taking in the city at your own pace. Our tip: Visit the legendary Cutty Sark – this imposing tea clipper is moored right on the Thames and offers a fascinating insight into London’s maritime history.

London’s Parks: Green Oases in the Metropolis

London surprises visitors with a wealth of parks and gardens that offer true havens of peace amidst the hustle and bustle of the city. These green oases are among London’s most beautiful attractions – they offer tranquillity, nature and a constant stream of new discoveries.

• Hyde Park: One of London’s best-known green spaces – perfect for walks, bike rides or a picnic beneath ancient trees. The Serpentine Lake is ideal for pedal boat rides, and the vast meadows are the perfect place to simply unwind. Our tip: Visit ‘Speaker’s Corner’ on a Sunday morning – a living piece of London tradition where anyone can voice their opinion in public.
• Regent’s Park: An elegant park with magnificent gardens, Queen Mary’s Rose Garden and an open-air theatre in the summer. It also offers stunning views of the skyline. Our tip: head up to Primrose Hill on the northern edge – one of the most beautiful vantage points over the city.
• Kew Gardens: A botanical paradise with exotic plants, historic greenhouses and a spectacular treetop walkway. As a UNESCO World Heritage Site, it impressively combines nature, science and history. Our tip: Allow several hours – the Palm House alone, with its tropical flora, is an experience in itself.
• St James’s Park: The oldest royal park lies between Buckingham Palace and Westminster – offering views of the Royal Guards, white pelicans and colourful flowerbeds. Our tip: Ideal for a break after sightseeing around the palace – particularly photogenic by the lake with a view of Horse Guards Parade.
• Richmond Park: A patch of wilderness right on London’s doorstep. Hundreds of free-roaming deer live here amidst a breathtaking landscape of meadows, woods and lakes. Our tip: The atmosphere is particularly magical early in the morning or at sunset – that’s when you’ll often come face to face with the deer.

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London Experiences: Cultural Highlights & Special Attractions

London offers far more than just classic sights – the city thrives on unique experiences that make a city break unforgettable.

• Covent Garden: A lively meeting place full of street performers, boutiques and cosy cafés. The best thing to do is simply grab a coffee and enjoy the colourful hustle and bustle in the squares. Our tip: visit the historic market hall and try some handmade sweets or small street food snacks there.
• West End theatres: London’s musical scene is legendary – from long-running hits like *The Lion King* to classics like *Les Misérables*. An evening in the West End is one of the highlights of any trip. Our tip: Pick up discounted ‘Day Tickets’ at the TKTS booth in Leicester Square – they’re often significantly cheaper.
• Warner Bros. Studio Tour – The Making of Harry Potter: An absolute must for fans of the wizarding world. Original sets such as the Great Hall, the Forbidden Forest and Platform 9¾ make the tour a magical journey behind the scenes. Our tip: Tickets sell out weeks in advance – be sure to book online well in advance.
• Boat trip on the Thames: London reveals a whole new side to itself from the water. Whether you opt for a leisurely cruise or the speedy Thames Clipper, the journey past Big Ben, Tower Bridge and Canary Wharf is an unforgettable experience. Our tip: Choose an evening cruise – when the skyline is aglow with lights, the atmosphere is particularly magical.
• Netil360 & Rooftop Saunas: In East London, relaxation and stunning views go hand in hand. On the rooftop terrace at Netil360, you can enjoy pizza, drinks and a magnificent view of the skyline, whilst the rooftop saunas at Netil House offer an extraordinary wellness experience. Our tip: Come at sunset – a drink or a sauna session with a view over London is an unforgettable experience.

London’s culinary scene: from street food to fine dining

London has long been more than just fish and chips – the city is now regarded as one of the world’s most exciting culinary capitals. From traditional classics to innovative fusion cuisine, anything is possible here:

• Fish and chips: Crispy, golden brown and drizzled with vinegar – this iconic British dish is best enjoyed in a traditional pub. Our tip: Ken’s Fish Bar in south London, between Dulwich and Herne Hill, has been a local legend since 1984. The family-run shop became famous thanks to the Netflix series “Somebody Feed Phil”. 
• Borough Market: A paradise for foodies. Here you’ll find fresh produce, cheese, chocolate, international specialities and the best street food stalls in London. Our tip: Be sure to pop in and see the cheese wizards at Kappacasein. Their Ogleshield cheese, made in Bermondsey, transforms raclette into a wonderfully gooey experience – and their legendary grilled cheese sandwiches are simply unforgettable.
• Brick Lane Curries: Indian and Bangladeshi cuisine are as much a part of London as the red double-decker buses. On Brick Lane, one restaurant follows another – hot, spicy and authentic.
  Our tip: Graam Bangla serves specialities from the Sylhet region, home to many of London’s Bangladeshi community. The menu features dishes such as Shutki Satni made from fermented fish or an aromatic beef Shatkora curry. A real hidden gem for authentic flavours.
• Afternoon Tea: Pure British elegance – with sandwiches, scones and the finest tea. A treat that perfectly combines tradition and relaxation. Our tip: For a luxurious afternoon, ‘The Ritz’ is legendary.

• Restaurants: London’s culinary diversity is so overwhelming that you could easily write a whole blog post about it. From authentic world cuisine to fine dining, there’s something for everyone – and there’s something new to discover every day. Our tip: Lupa is a neighbourhood restaurant entirely dedicated to comforting Roman cuisine. Here you’ll find hearty, authentic dishes in a relaxed atmosphere. A particular highlight: the co-owner is actor Theo James, known from the award-winning series *White Lotus*.

London Highlights: Our personal recommendations

As well as the well-known sights, London also has plenty of special places that we can personally recommend:

• White Cube Gallery, Bermondsey: One of our favourite galleries – modern, inspiring and just a few minutes’ walk from London Bridge station. The surrounding area is full of restaurants and bars perfect for a leisurely stop. Right next door lies the charming Shad Thames neighbourhood with its old warehouses and cobbled streets – perfect for a quick escape from the hustle and bustle.

• St Katherine’s Docks: Just a few steps behind the Tower of London lies an idyllic harbour basin with cosy cafés and restaurants. Our tip: Bravas Tapas for Spanish delicacies and White Mulberries for some of the best coffee in the city – particularly lovely on a sunny day, sitting outside by the water.

• Thames Path east of Tower Bridge: A stroll along the Thames is always a treat – but here it’s even more relaxed, with fewer tourists and plenty of authentic pubs and restaurants. Particularly worth a visit: The Grapes, a traditional pub owned by Sir Ian McKellen (aka Gandalf from *The Lord of the Rings*), and the Italian restaurant Il Bordello, known for its hearty yet affordable dishes. If you carry on walking, you’ll eventually come across the impressive Thames Barrier – a piece of London’s industrial history.

Conclusion: Experience London – enjoy it – come back

London is a city that never stands still – steeped in history, creative and full of life. Whether you’re strolling through royal palaces, shopping in trendy neighbourhoods or relaxing in one of the many parks: the blend of tradition, modern trends and cosmopolitan flair makes every visit unforgettable – and is guaranteed to make you want to come back. Numerous landmarks such as the Tower of London, Tower Bridge and the London Eye dominate the cityscape and make the metropolis a real highlight for travellers.