Madeira Highlights – the most beautiful places, walks and culinary experiences

Green, wild and surprisingly diverse: Madeira is the Portuguese island that never goes out of fashion. Set amongst tropical vegetation, majestic mountains and the deep-blue Atlantic, a landscape unfolds that is second to none. No wonder Madeira is time and again described as one of the most beautiful islands in the world. In this article, you’ll discover what makes Madeira so special – from its natural beauty and cuisine to the best activities and travel tips.

Photo: Madeira’s dramatic east coast – Ponta de São Lourenço.

Places of interest in Madeira: from sheer cliffs to street art

Madeira in Portugal captivates visitors not only with its natural beauty and walking trails, but also with a wealth of attractions that blend history, culture and a zest for life. All across the island, there are places that bring the unique character of this Atlantic world to life – from its colonial heritage to modern art.

  • Cabo Girão – a sheer cliff with a vertiginous view: On the south coast, Cabo Girão rises almost vertically out of the sea to a height of over 580 metres. From the glass-bottomed viewing platform, there’s a breathtaking view of the Atlantic and the terraced fields below the cliff – not for the faint-hearted, but an absolute highlight!
  • Santana – A picture-postcard scene steeped in tradition: In the north of the island lies the charming village of Santana with its famous thatched cottages. The colourful A-shaped houses are considered a symbol of Madeira and convey a sense of rural life from days gone by.
  • Monte Palace Tropical Garden – garden art with a view: High above Funchal lies the Monte Palace Tropical Garden, a green oasis full of exotic plants, azulejo art and ponds with koi carp. From here, a fantastic view opens up over Funchal and the sea.
  • Câmara de Lobos – a fishing village with character: This picturesque coastal town, with its colourful boats and winding alleyways, was once a favourite subject of Winston Churchill. Today, it attracts visitors with its cosy taverns, where you can sample the typical poncha – a traditional sugarcane drink.
  • Street art in Funchal – art in the open air: In Funchal’s old town, particularly on Rua de Santa Maria, art is part of the cityscape. Numerous doors, façades and walls have been painted by local artists, transforming the alleyways into a colourful open-air gallery. A stroll here reveals just how creative and vibrant Madeira’s capital is.
  • Blandy’s Wine Lodge – Experience Madeira wine: In the heart of Funchal, visitors can learn all about the famous Madeira wine at the historic Blandy’s Wine Lodge. A guided tour of the old cellars, followed by a tasting, immerses you in a piece of the island’s history.

Photo: A bird’s-eye view of Cabo Girão, one of Europe’s highest sea cliffs.

Photo: The characteristic A-shaped farmhouses of Santana – a piece of the island’s history.

Photo: The Monte Palace Tropical Garden – a green oasis with views over Funchal.

Photo: The picturesque fishing village of Câmara de Lobos on Madeira’s south coast.

Photo: Colourful door art in Funchal’s old town – a highlight for art lovers.

Photo: Blandy’s Wine – a piece of Madeira’s history in every bottle.

Hiking in Madeira: Between levadas and mountain trails

Madeira’s most impressive natural heritage is undoubtedly its levadas – historic irrigation channels that stretch for more than 2,500 kilometres across the island. Originally built for agriculture, they now form the heart of a unique hiking paradise. Narrow paths run alongside the levadas, winding through moss-covered rocks, babbling streams and the dense Laurisilva forest, a UNESCO World Natural Heritage Site – a landscape straight out of a fairy tale.

The most beautiful levada walks:

  • Levada das 25 Fontes & Levada do Rabaçal (PR6): A classic in western Madeira – past the imposing Risco waterfall to the ‘Blue Lagoon’, where 25 springs flow into a turquoise pool. (moderate)

  • Levada do Caldeirão Verde (PR9): A real adventure featuring narrow tunnels (don’t forget your torch!) and the spectacular waterfall in the Green Cauldron. (moderate to challenging)

  • Levada dos Balcões (PR11): Short, easy and well worth the effort – on a clear day, you can enjoy views of Madeira’s highest peaks from the viewing platform. (easy)

  • Levada Fajã do Rodrigues (PR16): An insider’s tip for those seeking peace and quiet – an idyllic route with several tunnels, away from the main tourist crowds. (moderate)

Above the clouds: From Pico do Arieiro to Pico Ruivo

Madeira presents a completely different face in the high mountains. The crowning glory of the island’s hikes leads from Pico do Arieiro (1,818 m) to Pico Ruivo (1,862 m) – Madeira’s highest point. This route is considered one of the most beautiful high-altitude hikes in Europe: narrow paths along dramatic rocky ridges, tunnels through basalt massifs and breathtaking views of a sea of clouds spreading out below.

  • Difficulty: challenging – good physical fitness and sure-footedness required.

  • Duration: approx. 6 hours (there and back).

Travel: The free prepaid credit card

Pay securely with a prepaid credit card at over 70 million shops worldwide. The Travel card is available in CHF, EUR and USD. Manage your balance via the app. Cash withdrawals at home and abroad. Order online now – no credit check required, in just 5 minutes!

Learn more

Volcanic coastlines and swimming spots: natural pools and black beaches

Madeira is not your typical beach destination – and that is precisely what makes it so appealing. Instead of endless sandy beaches, you’ll find dramatic cliffs, volcanic formations and bathing spots of unrivalled beauty.

  • Natural lava pools – swimming amidst the raw power of nature: In the north-west, at Porto Moniz, solidified lava flows have created spectacular natural pools. At high tide, they fill with crystal-clear seawater – perfect for a safe and relaxing swim amidst the rugged Atlantic backdrop. The interplay of black rock, turquoise water and crashing waves is simply magical.
  • Black volcanic beaches – Madeira’s wild side: Just a few kilometres further on lies Seixal, one of the island’s most beautiful black-sand beaches. The fine volcanic sand, framed by green cliffs, lends it an almost surreal beauty. Dark sand and pebble beaches can also be found around Machico and Caniçal, serving as a striking reminder of the island’s volcanic origins.
  • Artificially created sandy beaches – for that classic beach experience: Those who prefer light-coloured sand will find what they’re looking for in Calheta and Machico. Golden sand from Morocco has been brought in here – ideal for families and anyone who wants to enjoy the sun, the sea and a touch of Mediterranean flair.

Photo: Swimming in the middle of the Atlantic – in the natural lava pools of Porto Moniz on Madeira.

Photo: Sea, mountains and volcanic sand – the wild beauty of Seixal Beach on Madeira.

Photo: Tropical charm on Madeira – the golden Machico Bay is the perfect place to relax.

Culinary delights: market halls, poncha and traditional flavours

Madeira’s cuisine is a feast for the senses – rustic, fresh and shaped by the Atlantic Ocean and the fertile volcanic soil. Anyone wishing to understand the island’s culinary soul should definitely experience these specialities and places.

What you simply must try:

  • Black swordfish (Espada): A Madeiran delicacy! This unassuming deep-sea fish is filleted, breaded and often served with fried banana – a surprisingly harmonious combination of sweet and savoury.
  • Beef skewers (Espetada): Coarsely cut beef, seasoned with salt and grilled over an open fire on laurel wood skewers – a rustic, convivial dish that is a staple of almost every celebration in Madeira.

    A legendary spot for authentic espetada is As Vides in Câmara de Lobos, where meat skewers have been served in the traditional style for decades.

  • Bolo do Caco: This traditional flatbread, originally baked on a hot basalt slab, is a must-try. Spread with garlic butter, it is usually served as a starter or side dish – simple, yet irresistible.
  • Poncha – the island’s cocktail: This strong drink made from sugarcane rum (Aguardente de Cana), honey and lemon juice is Madeira’s unofficial national drink. In many bars, it is still mixed fresh according to family recipes.
  • Madeira wine: This world-famous fortified wine is part of the island’s cultural heritage. Whether dry, semi-dry or sweet – it is the perfect way to round off a Madeiran meal.

Markets: The heart of the island’s flavours

To experience Madeira’s culinary diversity in all its colourful splendour, a visit to the island’s markets is well worth it.

  • Mercado dos Lavradores (Funchal): The central market hall is a feast for all the senses – exotic fruits in every colour, freshly caught fish and fragrant flower stalls. A place where Madeira’s zest for life is palpable. A visit on a Friday or Saturday morning is particularly worthwhile, when local farmers set up their stalls and sell fresh produce directly. 
  • Regional farmers’ markets: Weekly markets are held regularly in many smaller communities. Here, local producers offer fresh fruit, vegetables, cheese and homemade specialities – providing an authentic insight into the daily lives of the island’s inhabitants.

Photo: Colourful stalls and fresh produce at the Mercado dos Lavradores in Madeira.

Things to do in Madeira: Between the sea, the mountains and tradition

Madeira is a paradise for nature lovers, connoisseurs and adventure seekers. Whether on water, on land or in the air – the island offers experiences that will stay with you for a lifetime.

  • Funchal Cable Car & Monte Toboggan Ride: The cable car takes you from Funchal’s old town up to Monte – a journey of around 15 minutes with spectacular views of the town and the sea. At the top, the next adventure awaits: the legendary wicker sledge, on which you’ll glide rapidly and in true style down the steep streets back into the valley – an unforgettable Madeira experience.
  • Whale and dolphin watching: Various species of dolphin live around Madeira all year round, and between April and October whales migrate past the coast. Boat trips depart daily from Funchal or Calheta – with a bit of luck, dolphins will accompany the boat.
  • Canyoning and nature adventures: Madeira’s steep valleys are a paradise for canyoning. Accompanied by experienced guides, you’ll make your way through gorges, waterfalls and natural pools – perfect for anyone who wants to experience the wild side of Madeira up close.
  • Paragliding & viewpoints: For an unforgettable panoramic experience, a tandem flight over Arco da Calheta or Porto da Cruz is well worth it. Soar over the coast and enjoy the view of the sea, villages and mountains – pure freedom.
  • Boat trips & diving: The Atlantic Ocean around Madeira is crystal-clear and teeming with life. Whilst snorkelling or diving, you’ll encounter colourful fish, or you can enjoy a boat trip along the impressive cliffs.

Practical travel tips: Be well prepared for your trip to Madeira

To ensure your trip to the ‘Island of Flowers’ goes smoothly and you can enjoy all that Madeira has to offer to the full, here are the most important tips to help you prepare perfectly.

  • Travelling from Switzerland: Madeira is easily accessible from Switzerland. Direct flights from Zurich and Geneva to Funchal (Cristiano Ronaldo International Airport) are available several times a week, operated by airlines including SWISS, Edelweiss Air and easyJet. The flight time is around 4 hours.
  • Getting around and car hire: To really get to know the island – from remote hiking trails to hidden viewpoints – a hire car is virtually indispensable. A compact but sufficiently powerful car is recommended, as the roads in the mountainous regions are often steep and winding. Take it easy – the views will slow you down anyway.
  • Layered clothing: Madeira’s weather can change quickly. Whilst the sun is shining in Funchal, thick fog may be shrouding the peaks. So pack layers of clothing, a light rain jacket and warmer layers for higher altitudes – the ‘onion look’ is a must here.
  • Hiking kit: Sturdy hiking boots with good tread are essential for Levada and mountain hikes. If you’re planning routes that include tunnels – such as the Levada do Caldeirão Verde – you should also take a torch or headlamp with you.
  • Best time to visit: Madeira rightly bears its nickname, the ‘Island of Eternal Spring’. The climate is mild all year round. The peak tourist season is between May and September, but winter is also ideal for experiencing nature. The island is particularly colourful in spring, when it is in full bloom during the Flower Festival.
  • Climate and regions: The south of Madeira is sunnier and drier, whilst the north is lush and green and receives slightly more rainfall. Plan your excursions flexibly – sometimes a short drive through a tunnel is all it takes to suddenly find yourself basking in the sun again on the other side of the island.
  • Our hotel recommendations:
    • Terrabona Nature & Vineyards (São Vicente): A stylish boutique hotel that harmoniously combines nature, design and sustainability. Surrounded by vineyards and breathtaking views – ideal for those seeking peace and quiet and wine lovers.
    • Estalagem da Ponta do Sol (Ponta do Sol): Spectacularly situated on a cliff, this design hotel offers panoramic views across the Atlantic. Perfect for rounding off the day with a glass of Madeira wine and the colours of the sunset.

Photo: Terrabona Nature & Vineyards 

Photo: Terrabona Nature & Vineyards 

Photo: Estalagem da Ponta do Sol

Photo: Estalagem da Ponta do Sol 

Conclusion: Madeira – the island of eternal spring

Madeira enchants visitors with its blend of nature, culture and joie de vivre. Set amongst fragrant laurel forests, rugged cliffs and charming coastal villages, the island shows itself at its very best.
Whether it’s a walk along the levadas, a dip in the lava pools or a glass of Madeira wine at sunset – Madeira remains unforgettable.

Discover more inspiring travel offers on the Travel Deals page – featuring hand-picked hotels, city breaks and destinations to suit every taste.