On the Swiss Marketing Day 2015, the «Travel Cash – The Travel Money» campaign was awarded the Marketing Trophy.
The contest for the Marketing Trophy aims to find the most creative ideas and the most successful marketing projects. The Travel Cash campaign convinced the jury by its simplicity. The product utility is pointed out very distinctively: The only thing you really need for your holidays is Travel Cash, the travel money.
Thomas Beck (on the left), chief executive officer at Swiss Bankers, receives the Marketing Trophy from Uwe Tännler, president Swiss Marketing. Thomas Beck: «We are very pleased to have won the Marketing Trophy. This award is also, and not least, the reward for the work done over the past twelve years since Travel Cash was launched.»